Most online marketers realize the importance of using keywords in their article marketing efforts.
But do you know how to use keywords more effectively and profitably so that you can significantly increase the likelihood of your articles being picked up by search engines? Did you know that by simply changing how you use keywords in your articles you could instantly increase your subscribers, your traffic, your sales, and ultimately your profits? If, for example you are targeting the niche of weight loss and use keywords in your articles such as "weight loss", or "lose weight" you will rank in the search engines and be picked up along with thousands, Yomiko classics if not hundreds-of-thousands' of other marketers or articles.
How can you get a distinct advantage over them and improve your chances of ranking higher in Google? Here is one suggestion you can use immediately which will get you higher up the rank in Google. Instead of using "weight loss" as a key word, use "easy weight loss", or "weight loss made easy", or "how weight loss can improve my life". Instead of using "lose weight" as a keyword, use "how to effectively lose weight", or "how to safely and quickly lose weight in 5 easy steps". The use of long tailed key words will dramatically increase your chances of getting ranked higher in Google, and if that happens your ad will be in front of millions of eyes who are searching for ways to lose weight. The longer and more relevant the keyword used, the greater the chances that your article will be picked up and ranked, resulting in increased exposure of your product. Using four words in your keyword as opposed to three increases your chances better than using two. Using five word keywords increases your chances better than using four. The key to the use of key words in your articles is to ensure that you use the exact phrase that a person searching online would use when they type it into the search engines, predominantly Google.
A person searching for a weight loss product who types "weight loss" would probably not be a buyer, but rather a researcher in the subject matter. A person, however, searching "how to quickly and easily lose weight safely" would most probably be a buyer, as opposed to a researcher. That is the person you want to target, because that is the person who is ready to buy...not to do research. Your goal then simply becomes to determine the phrases or keywords which that person will type into Google to search for the products that he seeks for the problem that he has. In conclusion, if you imagine yourself a person doing searches for weight loss products because you are seriously interested in losing weight now, you would type in "how to lose weight quickly and easily in 3 easy steps", as opposed to "lose weight". As an online marketer you should put yourself into the shoes of the potential customer sitting in front of their keyboard typing in those exact words. If you can ascertain, "guestimate", or divine those keywords used by your target niche of people, and you then match those phrases as keywords in the articles you write, you will launch up the Google search engines' rankings almost overnight.
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